Fitneff is truly a company that was created to solve the problem of sitting for the founder, Ron Bettin. It turns out that sitting all the time is a universal problem in this modern world. Fitneff has now grown into a brand that provides solutions that integrate movement into daily life; at work, at school, at home and on-the-go.
From a broken neck to a treadmill desk
In 2011, Ron and his son were on a “guys road trip” when they decided to stop at the Oregon Dunes National Recreation Centre to rent ATV’s for an hour. Tragically, Ron ended up in an accident that resulted in a broken neck and arms. Fortunately, his son, the rescue team, EMS, and medical staff did all the right things to get Ron to the hospital in time. That evening he had a complicated spinal surgery that resulted in five vertebrae being permanently fused and surgery on his arm.
The road to recovery changed everything for Ron. While recovering, Ron found that he could not sit for long hours, so he decided to re-purpose a treadmill he owned into a walking desk. From this idea, the WalkTop treadmill desk was born.
Hey, everyone else is sitting all the time too!
For anyone who has completed graduate studies while holding down a full-time job, you would know that a healthy work-life balance is seriously disrupted. When Ron was discussing this situation with his Queen’s Executive MBA Program classmates, they all agreed that they were sitting all the time too!
One evening Ron was telling Laurel and Devon about how he had made a desk that attaches to his treadmill. With boards clamped to a “barely used” treadmill, he had created a way to “walk through the MBA”! From this idea, the WalkTop was born.
The whirlwind began for Fitneff when Ron, Laurel & Devon decided to turn Ron’s Treadmill Desk into a business. Within one year, the WalkTop went from conception to market and is now sold in every state in the US and most provinces in Canada.
Laurel testing WalkTop design prototype
Bring on the movement
With an understanding of how important it is for busy people to make healthy choices by integrating additional healthy solutions into their daily lives, Fitneff decided to grow!
Integrating movement into your work life
Bringing movement to the classroom
How could we just bring movement to the office when kids are sitting all day in classrooms? Studies have found that standing desks increase the focus, improve behavior, prevent obesity, and improve collaboration. Fitneff has introduced Active Classroom Solutions into our line of solutions, and we will continue to find innovative solutions that allow people to make healthy choices.